2032 Summer Olympics

Inspired by the multiculutral and bold landscape of Australia, the 2032 Brisbane logo embraces the overlapping styles, cultures, athletes and attendants of the Games of the XXXV Olympiad.

Physical Advertisement

Connecting the fans of the Olympic Games to the action is paramount for all physical OOH advertisements around the village.

Pictograms

Acting as a quick reference guide that does not rely on language in order to effectively communicate to a global audience, olympic pictograms are effectively the basis for visual commuincation at the event level. Emphasising the lines that were accentuated in the main olympic logo, these pictograms highlight the human form in it's natural element, in motion.

Tickets

Incorporating the shape of the flame from the Olympic logo, the tickets echo the swiss style of the typogrpahy that is evident on the wayfinding and print advertisements. Using a unique shape emphasises the overarching branding of the 2032 Olympic Games.