2034 Winter Olympics

Taking inspiration from the landscape, geography and the act of the entire world joining to celebrate sport, the 2034 Winter Olympics logo blends these in a way that exhibits the spirit of the Olympic Games. 

Physical Advertisement

Connecting the fans of the Olympic Games to the action is paramount for all physical OOH advertisements around the village.

Pictograms

Acting as a quick reference guide that does not rely on language in order to effectively communicate to a global audience, olympic pictograms are effectively the basis for visual commuincation at the event level. Here, the human forms and the orange containers use only 3 distinct angles, the same ones used in the main olympic logo.

Rationale

Incorporating the motif of the Utah mountains with the number 34 and a color palette pulled directly from the Utah landscape.

Stolzl is an offshoot typeface from the Bauhaus typeface Stolzl Display that incorporates Russian design language, Swiss design principles, and a German school of thought. Along with referenceing so many prominent european cultures, not unlike the Winter Olympics, it also contrasts the heavily angular design of the Winter Olympics logo due to it's round letterforms and geometric tendencies.