Spirit Airlines

I wanted to change a brand's reputation. In order to do this, a strategic concept was made that intertwined virtually every customer facing design asset for an airline. From the mobile app to print ads, this concept was intended to reinvigorate the brand who has a less than stellar public perception. In order to understand where the brand was going, the visual context was needed to inform the viewer.

portfolio-post-college_Page_16
stationery
home-screen
app-screens
desktop-screens
luggage
ticket
posters
plane

Selected Works