I wanted to change a brand's reputation. In order to do this, a strategic concept was made that intertwined virtually every customer facing design asset for an airline. From the mobile app to print ads, this concept was intended to reinvigorate the brand who has a less than stellar public perception. In order to understand where the brand was going, the visual context was needed to inform the viewer.
Selected Works
2034 Winter OlympicsIdentity
ForeverLawn Brand RedesignCorporate Design
Trophy RunningBrand Design
Print DesignPrint Design
Social MediaSocial
Spirit Airlines RedesignCorporate Design