ForeverLawn Brand Redesign

To elevate the ForeverLawn brand, a comprehensive rebrand was evident. Through two years of studies, these logos, typographic treatments, typeface, and color palettes, were decided upon and backed by testing and user data in the print, social, and digital spaces to ensure the brand’s needs were met.

There was a dated look and feel to the overall brand, that was negatively impacting equity. The following branding solution answers years of dated feeling and looking media and collateral.

An imperative part of the process was ensuring that the 5 vertical markets, or sub-brands, were treated the same in terms of style. This was a direct request to create harmony between all brands and reinforce the visual language created throughout.

Physical Advertisement

By combining a digital and physical advertising approach, the brand was able to effectively tap into a more diverse market. Thanks in part to having a vast dealer network around the United States, the possibilities for a physical ad presence are great. 

Nascar

As ForeverLawn’s main advertising venture, it was important to include Nascar considerations in the rebrand. All rebrand efforts were meticulous about their inclusion of Nascar ease of use, down to sizing of elements and the ease of recreation of colors.

Event logo design

2022 ForeverLawn Conference - Be Legendary

The theme of the 2022 ForeverLawn Conference, Be Legendary, was chosen to invoke a feeling of aspiration, a call to action that the national dealer network can rally around, taking their individual growth to new levels. Visually, the 2022 Conference logo aimed to celebrate the dealer network and their innate differences, as each dealership brings something unique to the table. 



2023 ForeverLawn Conference - NEXT

The 2023 ForeverLawn Conference logo brings a sense of adventure, wonder and a wish to answer the age old question: "What's next?"



2024 ForeverLawn Conference - Thrive

The 2024 ForeverLawn Conference logo brings to the forefront motion, scale and energy. This year saw dealerships accross the country achieve new levels of growth, scaling their businesses to new heights, thriving in the synthetic turf industry. The two leaves making up the tittle of the "i" signify the dealers and home office coming together for this yearly celebration. 

2025 ForeverLawn Conference - Ignite

The 2025 ForeverLawn Conference logo aims to celebrate the dealers that have gone above and beyond and have shown they have stoked a fire that is evident in their results from the previous year. The logo concept tributes those dealers who have risen to the challenge and ignited something in their business.